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Dolby3D Technology

Tuesday, April 6th, 2010

Here goes – my description of Dolby 3D Digital Cinema.

Buckle your seatbelts – this is going deep.

Wave Basics

Your eyes and your ears both pick up waves. Ears pick up sounds waves, which are compressions of air molecules, and your eyes pick up light waves, which are sort of like oscillations of magnetic fields.

Waves are described by a few basic factors… the ones that are important for our discussion are wavelength and frequency. In reality they describe the same thing just from different perspectives.

Wavelength is how long it takes for a wave to peak and valley. If you follow the wingtip of a bird flapping its wings, and the bird moves about 1 meter for each flap of its wings, then you say the wavelength is about 1 meter.

Frequency is the element of time. Using the above example, if it takes about 1 second per flap, you’d say the frequency of the bird flapping its wings is about 1 time per second.

Assuming bird moves at the same speed no matter what (not true for birds but basically true for light waves and sound waves), then the faster a bird beats its wings, the shorter the distance between peaks and valleys. In other words, the higher the frequency, the lower the wavelength.

So just keep that in mind. For most waves, if you double the frequency, you half the wavelength.

Sound Waves and the ear

Think about the sounds your ear can hear. It can pretty much pickup any frequency of sound between certain ranges.

So your ear knows exactly the difference between a sound wave with a frequency of 500 Hertz (just a fancy way of saying there are 500 peaks and 500 valleys per second), and a frequency of 600 Hertz.

Your eye can’t do that.

Light waves and the eye

Your eye really sucks at figuring out what wavelength light is composed of. (But on the flipside, your eye can pinpoint where light is coming from much more accurately than your ear can pinpoint sound, and your eye creates enough information to generate images. Human ears cannot do that. Sound waves actually are good enough to create images – think of sonar and ultrasounds – but the human ear just isn’t good enough).

When it comes to figuring out the color of light, your eye relies on 3 types of cones. None of the cones have any ability to determine wavelength by itself.

What a cone does is this… if you blast with light of the exact right wavelength, it’ll signal strongly. If you blast it with the same amount of light but with a slightly different wavelength, it’ll signal less strongly. It’s almost like that rattle in your car that shows up at just the right speed –my old Honda Civic rattled really bad right around 78 mph. At 80mph, or 76mph, the rattling was a little less, and less than 70mph or more than 90mph, the rattling was gone entirely.

So if you hit your red cone with light at about 550 nanonmeter wavelength, it’ll signal pretty strongly. 540 nm or 560 nm light signals a little less strongly.

But if your brain doesn’t know if it’s seeing bright 550nm light… or it’s seeing not very bright 540nm light. That’s why the cones in your eye are limited. Your ear can tell the difference between 2 wavelengths perfectly – your eye cones cannot.

BTW 540nm is roughly yellow. How does your brain figure out that when the blue cone is mildly stimulate, that 540nm light is bright yellow, not weak red light?

Because there are 3 cones. Pure yellow light 540 makes both your Red and Green cones fire… 550nm makes your red cones fire more than your green cones. That’s how your brain knows. It figures out the ratio of stimulation between the 3 cones.

This is really interesting for a bunch of reasons. First, there are combinations of colors that you can’t tell apart. If I blast you with an equal combination of 540nm and 560nm light, your brain thinks it’s just looking at 550nm light.

The other thing is that your brain can theoretically see colors that do not exist in nature.

http://www.scientificamerican.com/article.cfm?id=seeing-forbidden-colors

How all this is relevant to 3d

Okay, now that we’ve slogged through the basic biology of the eye… how does it all relate to 3D?

We know that 3D is all about isolating different images for each eye. Most technologies alternate images and rely either on high speed shutters, or polarization, to separate a left and right video.

Dolby3D uses a different technique that’s fairly similar to polarization.

If you look really close at an old TV screen, you’ll Red, Green, and Blue areas, or RGB. By varying the intensity of the Red, Green, and Blue light, computer monitors can reproduce just about all the colors a human eye can see (though not all for a bunch of reasons).

What Dolby3D does is, for the left eye, it’ll give an RGB picture that’s some combination of 3 red, blue, and green that’s shifted just a touch up. I am making this up, but call it 441nm (blue), 531nm (green), and 561nm (Red). For the right eye, it’ll do the opposite, say, 439nm, 529nm, 559nm.

Put on some glasses that, for the left eye, only allow in 441nm/531nm/561nm, and for the right eye, allow in 439nm, 529nm, and 556nm. Voila. You have image separation.

As with RealD’s polarized solution, the frames still alternate between left and right. And the glasses are a little more expensive. But the movie screens can be plain old white canvases, and not the special silver screens that RealD needs (the silver preserves the polarization).

Long post. Thanks for slogging through. Post up any questions you have.

ESPN 3D Lineup

Thursday, April 1st, 2010

Announcement of ESPN 3D on DirecTV. Interesting points:

  • DirecTV poo poos the idea of one-off sporting events (like the Masters or the New York Rangers game). I don’t know if that’s sour grapes or a focused strategy.
  • ESPN 3D will have 85 events per year (dark other times). Counting it up…
  1. 25 FIFA Soccer Games (basically worthless to most Americans)
  2. 1 X Games 16
  3. 1 2010 college football ACC Championship
  4. 1 2011 BCS National Championship game

So that’s about 30 events right there. The remaining 55 must come from:

  1. college basketball
  2. NBA

Bottom line – we can guess that ESPN 3D is good for about 30 NBA and 30 NCAA games.

http://www.multichannel.com/article/450791-DirecTV_Puts_On_ESPN_s_3D_Glasses.php

Comcast 3D Head Honcho

Thursday, April 1st, 2010

My friend Russell @ AETN sent me this article. Interesting points:

  • Derek Harrar, Comcast SVP and GM of video and entertainment services, is the main quotable. Worth googling his name when you are trying to read up to date info on Comcast 3D
  • Comcast is handling playout and sharing it with several other MSOs, including TWC, Cablevision, and Cox. That had not been publicized up to now.

http://www.lightreading.com/document.asp?doc_id=190005&site=lr_cable&

Snoop Dogg Got Speared by 3D Movie

Wednesday, March 31st, 2010

Funny moment of the day – Snoop Dogg refuses to watch 3D movies because the last time he did, a spear shot out of the movie and poked him in the eye. Only Snoop.

http://www.digitalspy.com/showbiz/news/a211804/snoop-dogg-not-a-fan-of-3d-movies.html

Eye Isolation Technology #5 / James Cameron on cheap 3D

Tuesday, March 30th, 2010

I was reading this interesting article on Deadline about James Cameron imploring studios to not just rush out a bunch of crappy 3D product, thereby destroying the market.

Deadline Article with James Cameron

When a comment mentioned Dolby3D. I did a little investigation… it’s a completely different technology to isolate an image for each individual eye. But it’s going to take some explanation of color theory so I’m going to have to take some time to post it. You might be wondering what color theory has to do with 3D… here’s a sneak preview:

Sneak Preview

Philips WOWvx (lenticular display, no glasses) AVAILABLE NOW

Tuesday, March 30th, 2010

This technology was announced about 2 years ago, and the product was released about a month ago: lenticular 3D TV from Philips.
For Purchase: Philips WOWvx – 42-3D6W02 – 42″
Because this TV uses small prisms in front of the display, it creates an individual image for each eye without the need for glasses. In theory, it’ll only work if you sit still, without moving around, and you have to be sitting within a defined distance from the TV.I can’t wait to see one at BestBuy.

For now, the product appears to be so new that it’s not even listed on the Philips.com website.

but it is promoted on Philip’s youtube site. Here’s their video that demonstrates the old Lenticular “3d postcards” and how it applies to their TV.

Cox joins Comcast b’casting Masters Golf in 3D

Tuesday, March 30th, 2010

Headline says it all. Interesting mainly because this suggests that the organization behind the Masters (Augusta) is actively out there selling rights directly to MSOs, which typically it wouldn’t do. Most “events” would try to sell to a cable network like ESPN and let the cable network manage the relationship with MSOs. It’s possible Comcast made this happen, and then Cox read about it and called up Augusta as well. I’ll speak to a good friend of mine who’s an expert sports to figure this out.

Link to B&C Article

See prior post re: Comcast & The Masters for info on the technology involved. Again, the only piece that talks 3D is the camera, playout, and TV set. The Cable links and cable box in between all talk 2D.

This article also mentions NEP’s SS-3D truck. This is literally a single tractor-trailer that goes around to events to be an on-site production / operations room. SS stands for Super-Shooter, and all of NEP’s other trucks have similarly named trucks, like SS-4, SS-HD, etc. You’ve probably seen them outside sporting events or awards ceremonies tucked away in a far off corner.

NEP’s SS-3D

RealD – Theatrical Technology Description

Friday, March 26th, 2010

So I met someone last night from Entertainment Media Ventures and got the scoop on RealD, at least theatrically.

Theatrically, RealD’s technology adds polarization to the movie image. The projector itself doesn’t really speak 3d – it speaks 2D. But the RealD technology knows that even frames are for the right eye, and odd frames are for the left eye, and alternates polarization filter accordingly. Evens frame get a clockwise polarization, odd frames get a counterclockwise polarization (CCW). The RealD technology physically swaps the filter in front of the projector.

From there, it’s easy to isolate the left image for the left eye, and the right image for the right eye: your RealD glasses. CW for one eye, CCW for the other.

This same well informed friend was not entirely sure what technology RealD provides to Cablevision. I’m still working on it.

Cablevision / RealD deal

Thursday, March 25th, 2010

A sparse article I discovered in Cynopsis before finding the source article from Reuters and actual press release: Cablevision is going to use RealD technology for some of their upcoming in-home broadcasts.

I don’t get this at all. You’ve seen the RealD logo at theaters. I assumed RealD handled the clockwise / counterclockwise circular polarization technology.

I’ll figure out what exactly RealD is providing Cablevision and post it back here… I suspect its more about editing tools.

Link to Reuters Article

Link to Original Press Release

3D Starter Equipment

Friday, March 19th, 2010

My first motivation for writing this blog was to figure out what the heck to buy to experience 3D at home. Try googling “3d equipment” or “3d computer” and see what you get – basically nothing usable.

One solution I’ve found is the nVidia 3D kit. For about $300, you get a active shutter glasses, and an IR emitter. But no graphics card! You need an existing nVidia graphics card that’s compatible. Amazon has it for about $300, and Dell has it for about $200. (If you go to Amazon, there’ll be a link to the cheaper Dell version. It’s weird I know). This product was well reviewed.

I figured you’d need a new graphic card, but that’s not the case. See, video games render an entire 3d model within the graphics card, and rely on the graphics card’s processors (GPU) to render the image from a camera location. By rendering TWO images from TWO camera locations using the same hardware, nVidia is able to deliver a stereo image. The only thing left to do is alternate the images, and make sure to synch that alternations with your glasses. (hence the IR emittor).

Link to Amazon – nVidia 3D

Link to positive review at Legit Reviews

The other thing you’ll need is a monitor with a fast enough refresh rate that the video card and alternate between images without giving you a headache. That’s generally a 120 hz LCD monitor – nVidia’s list is here:

http://www.nvidia.com/object/3D_Vision_Requirements.html

If you own it, please send feedback with your review and I’ll post it here. Still no word if this is sufficient hardware for the Masters Golf Tournament broadcast to Masters.com.