Posts Tagged ‘3D Online Video’

RealD – Theatrical Technology Description

Friday, March 26th, 2010

So I met someone last night from Entertainment Media Ventures and got the scoop on RealD, at least theatrically.

Theatrically, RealD’s technology adds polarization to the movie image. The projector itself doesn’t really speak 3d – it speaks 2D. But the RealD technology knows that even frames are for the right eye, and odd frames are for the left eye, and alternates polarization filter accordingly. Evens frame get a clockwise polarization, odd frames get a counterclockwise polarization (CCW). The RealD technology physically swaps the filter in front of the projector.

From there, it’s easy to isolate the left image for the left eye, and the right image for the right eye: your RealD glasses. CW for one eye, CCW for the other.

This same well informed friend was not entirely sure what technology RealD provides to Cablevision. I’m still working on it.

Masters Golf Tournament: 3D to Comcast and online

Wednesday, March 17th, 2010

This announcement, and watching Avatar, are what made me really interested in 3D technology. Comcast and Augusta are going to broadcast the Masters in 3D. A few interesting points:

- The signal is broadcast over plain old 1080i technology. You can tune in using your non-3D setup, but you’d see 2 panels side by side. It’s up to the TV to merge the panels into a 3d image.

- Augusta is licensing 3D rights separately from the 2D rights, which go to ESPN and CBS. It’ll be interesting to see who provides the commentary / production of the Comcast feed.

- The venue is ideal for 3D, as the ball locations are well defined and predictable, and the crews have time to set up the 3D shots of the greens while the players walk up from their approach shot.

- They claim to broadcast a 3D signal to Masters.com, but I am not sure what equipment you’ll need. I’m on the hunt to sus that out and post it right here, so stay tuned!

Link to B&C